“Ensure the protection of your trademarked domain names during the introduction of new domains.”

By validating your registered trademarks through the Trademark Clearinghouse, you can secure priority registration for all upcoming domain launches. This ensures that you have a privileged position in acquiring domain names that align with your trademark rights.

With the constant emergence of numerous top-level domains over the past decade and the ongoing launch of new domains each year, organisations face the task of maintaining control over the online usage of their brand.

To tackle this challenge, ICANN has implemented a “Sunrise Phase” registration period, exclusively available to trademark holders who are registered with the Trademark Clearinghouse (TMCH). This Sunrise Phase grants brand owners the initial opportunity to secure domain names that correspond to their trademarks across all newly introduced domain extensions, prior to general public registration.